Google Just Launched "AI Performance" Reports in Search Console — Here's What It Means
For the first time, Google provides a dedicated report on website performance in AI answers.
On 3 June 2026, Google announced a new feature in Google Search Console: Search Generative AI performance reports. For the first time, site owners get a dedicated report showing how their pages appear inside Google's AI answers — AI Overviews and AI Mode in Search, plus generative AI in Discover.
What the report shows
| Metric | Meaning |
|---|---|
| Impressions | How often your pages appeared in AI features |
| Pages | Which URLs appeared |
| Countries | Visibility per country |
| Devices | Device used to view |
| Dates | Hourly / daily / weekly / monthly |
Key things to know
- No click data. Google will not tell you how many people clicked from an AI answer to your site. That's a big limit — meaning on-site health, which you do control, still matters most.
- Data starts 18 May 2026.
- UK test only for a small subset of site owners (
.co.uk), required by the UK's CMA regulator. Global rollout "at some point" — not in Vietnam yet. - It shipped right after Bing Webmaster Tools released a similar AI report (Bing's is already global).
- It comes with an opt-out toggle to block content from AI features (effective 17 June 2026). Blocking loses AI traffic but does not affect normal search rankings.
What it means for Vietnamese businesses
Even though the report isn't in Vietnam yet, the signal is clear: Google now officially treats "appearing in AI answers" as a performance surface worth its own report. The direction won't reverse.
The good news: preparing for it is nothing new. It's the same fundamentals — a fast, crawlable website with clear structured data and trustworthy content. Get that right and you're strong on classic search and ready for the AI era. No chasing tricks — just getting the basics right.