E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. These are quality criteria Google uses to evaluate content — not a direct ranking factor, but the framework used by Search Quality Raters.
⚡Why It Matters
96% of AI Overview citations come from sources with strong E-E-A-T signals. Pages with clear authorship, publication dates, contact info, and privacy policies are prioritized for citation.
🔍How AiSEO Checks
AiSEO checks E-E-A-T signals: about page, author byline, publication date (datePublished/dateModified), privacy/terms/contact pages, and Organization schema.