E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
TL;DR
E-E-A-T is Google's quality framework: does the author have real Experience, Expertise, and Authority, and is the site Trustworthy? It's how Google decides if your content deserves to rank.
Explain Simply
Imagine you need medical advice. Would you trust a random blog post or a page written by an actual doctor at a real hospital? E-E-A-T is Google asking that same question about every page it ranks.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. These are quality criteria Google uses to evaluate content — not a direct ranking factor, but the framework used by Search Quality Raters.
Experience (added in 2022) means the content creator has first-hand experience with the topic. Expertise means they have knowledge or skill. Authoritativeness means the site or author is a recognized source. Trust is the overarching factor — is this page accurate, honest, and safe?
E-E-A-T is especially critical for YMYL (Your Money or Your Life) topics: health, finance, legal, and safety content. But it matters everywhere — even product reviews benefit from demonstrated first-hand experience.
⚡Why It Matters
96% of AI Overview citations come from sources with strong E-E-A-T signals. Pages with clear authorship, publication dates, contact info, and privacy policies are prioritized for citation. Google's helpful content system directly evaluates whether content demonstrates E-E-A-T qualities.
🔍How AiSEO Checks
AiSEO checks E-E-A-T signals: about page, author byline, publication date (datePublished/dateModified), privacy/terms/contact pages, and Organization schema.
AiSEO Score Impact
Up to 4 points in the Content category (15% of total score)
Fix Difficulty
Editor: Medium | Developer: Easy | AI Agent: Medium