Structured Data (Schema.org)
TL;DR
Schema.org markup gives Google machine-readable data about your content — enabling rich snippets (stars, prices, FAQs) that boost click-through rates by 20-30%.
Explain Simply
Schema markup is like putting labels on boxes when you move house. Instead of Google opening every box to see what's inside, the labels tell it 'This is a recipe', 'This is a product with a price', or 'This is an FAQ'.
Structured Data uses Schema.org vocabulary to mark up content in a machine-readable format. JSON-LD is the format recommended by Google. Supports types like Article, Product, FAQ, HowTo, LocalBusiness, and 800+ others.
Google uses structured data to generate rich results: star ratings on product reviews, recipe cards with cooking time, FAQ dropdowns, event listings with dates, and breadcrumb navigation. Rich results significantly increase visibility and CTR in search results.
Implementation best practices: use JSON-LD format (Google's recommendation), validate with Google's Rich Results Test, only mark up content visible on the page (no hidden content), keep schema types relevant to the page content, and monitor the Enhancements reports in Search Console.
⚡Why It Matters
Structured data helps Google understand content, enables rich snippets (star ratings, prices, FAQs), and increases CTR by 20-30%. AI search engines also prefer extracting from pages with structured data.
🔍How AiSEO Checks
AiSEO validates JSON-LD markup, checks required fields for each schema type, and detects syntax errors in structured data.
AiSEO Score Impact
Up to 3 points in the Structured Data category (5% of total score)
Fix Difficulty
Editor: Hard | Developer: Easy | AI Agent: Easy