SERP (Search Engine Results Page)
SERP (Search Engine Results Page) is the page displayed when a user performs a search. Modern SERPs include: organic results, paid ads, featured snippets, knowledge panels, People Also Ask, AI Overviews, image/video results, and local packs.
⚡Why It Matters
Understanding SERP structure helps optimize for the right result type. Featured snippets occupy 'position 0', rich results have 20-30% higher CTR than plain results.
🔍How AiSEO Checks
AiSEO evaluates eligibility for SERP features: rich snippets (via schema), featured snippets (via structured content), and AI Overview (via citability scoring).